Problem
10i9 recognized the need for an innovative approach to showcase and demonstrate the exceptional qualities of a new soundbar in the market. Explaining the intricacies of sound waves' functioning and highlighting the unique features of the equipment in an engaging and understandable way posed a significant challenge.
Main challenges
- In an oversaturated audio device market, it was crucial to differentiate the product in a unique and memorable manner to capture consumer attention.
- Traditional presentation methods were inadequate in conveying the advanced features and connectivity of the soundbar.
Solution
Development of a 100% Web-based augmented reality experience. Consumers are able to interact with the equipment and understand its operation through synchronized 3D animations of sound waves that highlight the equipment's qualities and connectivity.
Augmented reality development
3. Augmented Reality Development: To address these challenges, our team pioneered a 100% web-based augmented reality (AR) experience. This allowed consumers to virtually interact with the soundbar and comprehend its functioning in a visually appealing and understandable manner.
- Intuitive Interface: We designed a simple and intuitive AR interface accessible through a QR code in the showroom, enabling customers to easily initiate the experience on their smartphones.
- 3D Sound Wave Animations: We employed 3D animations to visualize sound waves propagating through the environment, showcasing the soundbar's performance and unique characteristics.
- Seamless Synchronization: The 3D animations were seamlessly synchronized with the actual sound from the soundbar, delivering an immersive and captivating experience.
Results
Implementing the AR experience for soundbar presentation yielded remarkable outcomes.
Utilizing augmented reality to showcase the soundbar introduced an innovative approach to communicate its qualities and functionalities. By creating an immersive and engaging experience, we overcame communication challenges and differentiated our product in the highly competitive audio device market. The successful implementation of the AR experience underscores our company's ongoing commitment to leveraging advanced technologies to craft unique and memorable solutions for our clients.
Results
Implementing the AR experience for soundbar presentation yielded remarkable outcomes.
Utilizing augmented reality to showcase the soundbar introduced an innovative approach to communicate its qualities and functionalities. By creating an immersive and engaging experience, we overcame communication challenges and differentiated our product in the highly competitive audio device market. The successful implementation of the AR experience underscores our company's ongoing commitment to leveraging advanced technologies to craft unique and memorable solutions for our clients.