What is Metamarketing and How Can It Transform the Way Your Company Communicates?

Augmented and virtual reality are already shaping the future of marketing – is your brand ready?

Have you heard of metamarketing? The term might sound new, but the concept is more present than ever. In a world where consumers are bombarded with visual stimuli, traditional campaigns are no longer enough. The brands that stand out are not just the ones that talk to the audience — they are the ones that make people live the brand.

That’s where metamarketing comes in: an evolution of traditional marketing where experience is at the center of everything. And the good news is that technology is on our side to make it happen. Tools like Augmented Reality (AR) and Virtual Reality (VR) are no longer futuristic concepts — they are becoming real communication strategies.

So, what exactly is metamarketing?

Metamarketing goes beyond strategies and channels. It’s about creating a perception ecosystem, where every point of contact with the brand delivers an immersive, emotional, and meaningful experience. It's the fusion of technology, behavior, and branding.

It means viewing marketing as a living organism that adapts, responds, and engages customers through sensory and interactive experiences. And nothing embodies this better than AR and VR.

How are AR and VR changing the game?

Imagine a customer walking into your store — without ever leaving their home. Or testing a product in 3D in their own environment before making a purchase. Or even walking through a 100% virtual booth, completely immersed in your brand’s identity.

With augmented reality, you can place a sofa in your customer's living room, simulate the packaging of a new product, or launch a real-time campaign directly from a smartphone.

With virtual reality, you can transport someone into a completely new world — whether it’s a virtual showroom, a technical visit, a product launch, or an unforgettable brand experience.

This is what we call living communication.

Where does 10i9 come into the picture?

10i9 specializes in turning ideas into real technological experiences. We bring AR and VR to companies across various sectors — from construction to retail — to revolutionize the way brands connect with their audiences.

With our help, you can:

• Create interactive brand experiences with AR/VR

• Launch products through immersive activations

• Replace physical showrooms with 360° virtual environments

• Connect emotion + technology to create truly impactful campaigns

All with custom development, full integration into your channels, and complete strategic support.

A fun fact you might not know:

According to a study by PwC, people who experience a brand through virtual reality are up to 275% more likely to remember it compared to those who just watch a traditional ad.

Now think about it: what if this type of technology was accessible to your company today?

Is your brand ready to stand out?

The era of metamarketing has already begun — and companies that invest in innovation are taking the lead. With AR and VR, your communication comes to life, generates stronger brand recall, boosts engagement, and drives much greater impact.

If you want to explore this exciting new frontier of communication, 10i9 is ready to guide you.

👉 Talk to us and find out how to take your brand to the next level.
📩 contato@10i9.com.br